The New York Times reports that the European Parliament is admonishing the advertising industry:
Last week, the legislature voted 504 to 110 to scold advertisers for “sexual stereotyping,” adopting a nonbinding report that seeks to prod the industry to change the way it depicts men and women.
Ok, fine. That seems reasonable – unless you consider the types of things they object to, such as the implication that Mr. Clean’s image implies that only men are strong enough to handle filth, or that ads for food depict women rather than men. On the latter, I’d like to point out that, in the early 1990’s (according to Statistics Canada), women performed over 69% of household work, which included meal preparation. The proportion may have changed, but I suspect that women, as part of their second, unpaid indentured servitude maintaining the health and well-being of the family, still perform the majority of these tasks, so it is not unreasonable to have a female representing the concept of ‘food preparer’. Anyway, the European Parliament obviously has nothing better to do than flog the dead political correctness horse a little more, apparently.
Having said that, I have a related complaint. If I see one more stupid advertisement for any type of product in which
- a woman has all the answers and is the only competent member of the household, and
- The male of the house is stupid, childish and completely incompetent to function without specific guidance from his wife
I will be really pissed. I mean, seriously, at the level of functioning displayed by most of these men, it’s obvious that, as soon as the commercial ends, they are crapping into their hands and throwing it. Just because it’s necessary for ‘humour’ to be introduced, why is is always at the male’s expense? Are women immune to mockery now? This is, I suppose, an extension of the ‘complete schlub with hot wife’ genre of sitcom, which I also hate with every fiber of my being.
Don’t get me wrong – most of the incredibly intelligent, charming, talented individuals with whom I’ve come in contact have been women, most notably Ms. Flash, the Goddess of the Computers, and Ms. Kevvyd, who has a creative streak a mile wide. I work for a woman, and she never fails to impress me with her political acumen and determination to do right by the citizens of this province. I am not a misogynist, as any of my compatriots will tell you. I’m just easily annoyed by cheap manipulation and tiresome gimmicks.
Sorry, kids, but nobody gets off scott free. You want equal, you got equal, and that includes being subject to ridicule like those of us with the Y chromosomes. I seriously despise these cheap attempts at ‘humour’, and will continue to complain as much as I am able.
If my wife says it’s ok.
It’s a Flash Fact.